1. Facebook is retiring rarely used boosted post types
Boosting Facebook posts is a quick and simple way for you to get lots of exposure for your content. When you post something on your Facebook page, you’ll see the blue button that appears at the bottom of the post. When you click it, you have the option to promote the post to specific users.
To help you meet your advertising goals and get users engaged, Facebook has refined the type of posts you can boost. This means boost types that are rarely used or don’t result in much response from users will be removed.
These are the types of boosts Facebook is removing:
- Shares of products from shops
- Page sharing a shop, then boosting the story
- Check-ins on a map, at a restaurant, or in a city
- Note sharing
- Poll sharing
- Place recommendations
- Cultural moment shares
- Comment shares
- Profile picture changes
- File uploads or shares
- Sports events
- Videos or images uploaded through the Facebook camera
- Posts related to attending an event
- Video playlist shares
- The status of watching a television show, movie, or other types of programming
- Sharing an already sponsored post that is an app posting to a Page’s timeline, then boosting that story
- Political endorsements
If you’re using any of these types right now, you have until September 29 to update to a different type.
2. Boost posts by creators other than you
You don’t have to post content from other creators anymore, in order to boost and share it with your audience. Now you can do it directly. When creators you’ve partnered with create content and click on “Allow business partner to boost the post,” they give you permission to boost the post directly. Your audience sees where it came from but also see that you boosted it.
3. Facebook is rolling out rounded page profile pictures
Facebook started rolling out rounded profile pics in August, but the update is now more widespread. The reason for the change? Facebook wants to make page profiles look more engaging.
You can see the new update in your News Feed and on page Timelines. User and page profile pictures — the thumbnails — there are now round instead of square. The large profile picture on the page cover will still be square.
A comment from Facebook about the change reads, “We’re always working to make Facebook a more engaging place, and we hope this change leads to more conversations with the people you want to reach. We’ve been testing design updates in News Feed and have seen encouraging results and feedback from this design update.”
To make your brand stand out using this update, choose bright, lively colors like yellow or red. They catch customer attention and give your product an energetic and exciting feel. To highlight your loyalty to clients and the trust they can have in you, choose blue hues. If you’re using an image, crop it as closely as possible so that it’s clear and easy to recognize.
4. Facebook has updated Ads Manager
Facebook has updated Ads Manager to help marketers create and manage ads better. To do that, they’ve combined Power Editor with Ads Manager.
There’s now a new workflow that lets you create a draft campaign of your ad before adding in ad sets and ads. It gives you more control over your creative process because now you don’t have to follow a particular workflow anymore.
Also added is the ability to review and confirm every change you make in your ads. This ensures that the final ad you post meets your expectations without anything extra added or removed.
Finally, you’ll notice that the charts and activity history from Power Editor have been integrated with Ads Manager. It’s now a one-stop shop for all of your ad needs; there isn’t any necessity to jump between multiple platforms to get the information and insights you want.
In addition to the updates in Ads Manager, Facebook has built a “pay to play” platform that encourages companies to promote their posts and pay for their ads in order to get exposure and get a return on the work they put in. This means that exposure isn’t based on how well you can use the platform but instead based on how much you pay.
The ad algorithm has been updated to emphasize this. An example is using paid content to maximize reach through ranking. When Facebook ranks this content, it’s based on the bid and relevancy score. The higher the relevancy score, the better the ad exposure. It’s a combination of user engagement and feedback.
Since ranking isn’t based on a per post basis, the algorithm looks at all campaigns combined to come up with a rank. The better each campaign performs, the better your overall exposure when they’re combined.