Every business desires to satisfy its customer’s needs. Loyalty is synonyms to happy customers.
Google is no different than any other business – they want consumers to find the most accurate answer to any question as fast as possible. What does this have to do with the article.
Well, to get the most accurate answer requires for Google to rank web pages correctly. Their algorithm continues to change to reflect the needs of its users. The latest need is to reflect the use of mobile, and so to enhance the user experience – google continues to push forward with mobile-first indexing. Let me explain this concept.
Once fully implemented by Google, it will primarily consider the mobile version of your site for ranking purposes on both mobile and desktop searches.
As more and more people are using mobile devices – you can understand why Google is changing their algorithm.
Gary Illyes stated in March 2017: “Don’t freak out. We’re not weeks away from the mobile-first index. We’re most likely months away.” – Gary Illyes
Preparation gives you a competitive edge. So we have began transitioning all our clients over to a mobile first index environment. The solution is simple.
Make sure you have a responsive site where the primary content is equivalent across mobile and desktop. Businesses have already started migrating to a responsive site – if you have not then its time to make the move.
To be ready when Google launches its mobile first indexing – be prepare with this short to do list
- Make sure you have a responsive site – so both desktop and mobile have the necessary content you want to rank for.
- Make sure your robots.txt file does not block mobile site from search engines.
- Verify your mobile site is accessible to Googlebot.
- Page speed will be crucial for a mobile friendly site. We believe this will become a ranking factor for mobile first indexing.
Start planning your transition if you don’t have a mobile friendly site. Don’t rush, plan ahead and launch when ready.